Table Of Content
- LIC Beer Project
- Responding To Low-ABV Consumer Shift, Miller64 Rebrands As Miller Extra Light
- Tilray Brands Subsidiaries Partner with Portland Timbers for Exclusive Craft Beer Experience
- Find the best solution that makes the most sense for your brand.
- Best Polish Beers: Decoding the Secret Pleasures of Polish Pints [Must-Try List]
- New Beer Can Design: A Blend of Art and Branding
The right font can evoke tradition, whimsy or seriousness. Legibility is key, but don’t be afraid to experiment with typefaces that reflect your beer’s character. The flavor may be mostly buried in the rest of the drink, but you're still after smoothness. In terms of ginger, go with a proper ginger beer instead of ginger ale. If you're really feeling intrepid, do as Death & Co. does below and make your own ginger syrup to couple with club soda. You'll be amazed at how much more pronounced the ginger qualities are when going this route.
LIC Beer Project
Mixed Culture Sour Ales– We know this beer technically debuted in 2018, but it wasn’t until early 2019 that we had a chance to sample and enjoy these Our Mutual Friend creations. The beers themselves were stunning and the presentation in the clear glass bottles elevated the drinking experience. The labels, illustrated by Justin Pervorse, were playful with a tinge of nostalgia reminding me of old-school cartoons. The open spaces in the art allow the beer to shine through and create a dynamic and purely fun label. The core lineup of Austin Beerworks established its “A” logo, which has since expanded beyond the simple two-color cans, into an array of crazy designs. Other specialty beers now stray from the A logo, but beer fans know the Austin Beerworks art.
Responding To Low-ABV Consumer Shift, Miller64 Rebrands As Miller Extra Light
Not to mention the added touch of gold foil for a textured label and the matching gold wax. Creating art that is both representative of the beer and engaging for the consumer is a considerable challenge – but these artists rise to the occasion. For them, it’s definitely not just about aesthetic appeal.
Tilray Brands Subsidiaries Partner with Portland Timbers for Exclusive Craft Beer Experience
You’ll need to make considerations for reducing shrink distortion to prevent a warped design. And finally, depending on the size of your run, it may not be a cost-effective solution for your brewery. It’s the 9th installment of Brand Strategy and Design! We hope you are enjoying this step-by-step journey to create a successful brand.
Find the best solution that makes the most sense for your brand.
Two Hillsboro brothers help to design Eclipseboro beer can - 25 News KXXV and KRHD
Two Hillsboro brothers help to design Eclipseboro beer can.
Posted: Sat, 06 Apr 2024 07:00:00 GMT [source]
The shelf before you holds a multitude of artistic styles, each beer can telling its own story, projecting its own personality. For the artists behind these designs, transforming these metallic surfaces into striking works of art would have been quite the interesting journey. When it comes to craft beer, the focus often falls upon what’s inside the can – the tantalizing flavors, the innovative brewing techniques, and the deep passion of the brewer.
Best Polish Beers: Decoding the Secret Pleasures of Polish Pints [Must-Try List]
There are many tools available, from sophisticated design software to online beer can design templates. The key is to capture the essence of the beer and the spirit of the brand. These designs speak to the audience, conveying a brewery’s identity, ethos, and sometimes, sense of humor.
New Beer Can Design: A Blend of Art and Branding
Time, money and energy were poured into each batch to craft the perfect flavor. The head brewer’s passion is matched by the label artist who brings the can to life with custom artwork. The same drive and commitment goes in the the beer label design. The craft beer scene is renowned for its artistic labels.
Rhinegeist Brewery
Brew Wrap allows for specialty label design customizations like foil stamping. Metalized embellishments like these have been shown to both attract customers and add to the perception of a higher quality product. You can add a shimmer in any color to catch attention and communicate the craft you put into your brew. Traditional beer can design options have limited color options to one level of brightness and gloss. But Brew Wrap lets you create combination matte-gloss finishes.
Featuring the unmistakable style of artist Maryssa Pickett, the Out to Pasture design was both charming and haunting. Resident Culture has some of the best can designs in the industry and this was up there as one of our favorites. If you’ve ever seen a Brouwerij West label, you know any of their products would’ve made a worthy inclusion to this list. The brewery uses a special application process to turn their cans into works of art.
Then we’ll explore exciting possibilities that pressure-sensitive beer can labels can provide for your soon-to-be standout design. Ensure that your beer can design aligns with your brewery’s branding across all touch points – from your website to your taproom decor. A cohesive brand identity builds trust and recognition. Lager– Another revelation this year was Asheville’s Archetype Brewing. The relatively new brewery won us over with solid beers and lovely can designs, which feature a haiku on every label.
She wanted to know more about how the cans came to be. Today’s hottest breweries are ditching the glass and turning to the convenience and portability of the can. While we’ve mentioned a few can designs we’ve loved in the past, today there are more stunning examples than ever before. If you want a great beer in a great package, here are the breweries doing it right. If you want an amazing beer can label that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world.
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